TEXAS SPRING SWING

What you need to know

• Distributors and end-users will have different colored badges so suppliers will be able to differentiate who they are talking to
• When your client arrives, they will be given a lead sheet that they can complete while walking the show floor
• Suppliers will not talk specific pricing or net pricing or exchange business cards with end-users
• Once your clients are finished with the show, they will turn this form into you so you can follow-up on their interests
• Some suppliers will also make notes about your client and may proactively email you with follow-up information

Why would I want to bring a client to the Spring Swing?

• Your client will be able to see more product than you could ever show them
• Your client will be able to see products and decoration you hadn’t thought to show them
• Your client will be able to touch and feel best sellers and new products
• Your client will be able to see decoration that wows
• Your client will be able to learn about successful use of the product (case studies)
• Your client might receive samples at the show

What’s in it for me?

• You will be able to show your client more product than you ever could productively or cost-effectively
• You will be able to see what draws your client’s attention
• You will learn about products or projects that are in the “works”
• You will be able to tap into a supplier’s knowledge about product usage and decorating
• Samples might be available on the spot eliminating extra work for you

Other best practices

• Review the pre-show exhibitor list to see who will be exhibiting
• Arrive at the start of the show so you can maximize this event for yourself as well as for your client
• Ask your client what time they plan to arrive; this will allow you to be sure you are there to greet them
• Ask your client how much time they have; consider planning a “must visit list” for them ahead of time so they see the suppliers and products you want them to see