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Crystal D Names New Operations Director, VP Of Strategic Accounts

1 Jul 2024 3:50 PM | Cassondra Franze (Administrator)

Crystal D (PPAI 112326, Gold) – the No. 88 supplier in the 2024 PPAI 100 – has promoted Kyle Nordby to operations director and hired Todd Hambrecht as vice president of strategic accounts.

Nordby’s Background

As operations director, Nordby is now responsible for overseeing all components of the St. Paul, Minnesota-based firm’s day-to-day operations.

Nordby joined Crystal D in 2013 as a temporary hire for a production artist job. He was hired permanently three months later in large part due to his experience with 3D modeling, a key graphic design skill that helped the company meet the ever-increasing demand for 3D imprint orders.

  • When Crystal D invested in 3D subsurface etching technology, Nordby helped set the standard for the new process and positioned the 3D subsurface department for exponential growth, the company says.
  • His leadership expanded further when he took on management of the production department.

“We’re excited to bring Kyle into this leadership role,” says Mike Irvine, executive vice president and COO at Crystal D. “He possesses a rare combination of creativity and strategy and is naturally drawn to continuous improvement. He’s a perfect fit for this position.”

Hambrecht’s Background

Hambrecht brings 20 years of experience in the IT and packaging production industries, having previously worked for Green Bay Packaging, CenturyLink and Intuitive Technology Group, among other firms.   

  • At Crystal D, he’ll be responsible for establishing and nurturing relationships with key individuals in the awards industry, as well as managing strategic accounts.

Bridget Dahlgren, executive vice president of marketing and sales at Crystal D, says the company is delighted to welcome Hambrecht, “as he helps round out Crystal D’s sales leadership team and will be a driving force behind the company’s business plan and vision.”

Written by: John Corrigan

Published with Permission from PPAI

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