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ASB Welcomes Kirk Ross as Director of Partnership Growth

13 Jul 2026 1:45 PM | Cassondra Franze (Administrator)

ASB has partnered with Kirk Ross as a consultant to help expand and strengthen its distributor partner network. Working closely with ASB's leadership team, Ross will focus on fostering meaningful distributor relationships and supporting continued growth within the ASB family. Drawing on nearly four decades of industry experience, extensive relationships, and a consultative approach, he will help identify new opportunities, strengthen distributor partnerships, and expand the ASB family.

Ross began his career in the promotional products industry with Awardcraft in 1988. Throughout his 38-year career, he has developed deep expertise in senior leadership, sales growth, organizational development, and operations. His experience includes 22 years on the supplier side, 14 years on the distributor side, and two years representing multiple product lines, giving him a well-rounded perspective across every facet of the promotional products industry.

“Kirk and ASB have had a close relationship for a number of years during his time in our industry,” shared Justin Zavadil, CEO and President of ASB. “He has an incredible reputation, and we are so pleased he’s made the decision to work directly with us to help grow the American Family."

"I am truly grateful and excited to partner with ASB in this consulting and growth-focused role,” said Ross. “Their leadership, internal culture, and longevity are unparalleled. By leveraging my industry knowledge and long-standing relationships, I look forward to helping expand ASB's distributor network and welcoming new sales partners into the ASB family."
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