Upcoming events

Follow Us

Menu
Log in


OrderMyGear Acquires Aturian, Introduces New Service

13 Jun 2025 12:38 PM | Cassondra Franze (Administrator)

It’s a newsworthy Monday for OrderMyGear (PPAI 704581).

The Dallas-based business service provider has informed clients of Aturian that it has acquired the Lake Forest, Illinois-based business services firm.

  • Aturian bills itself as an integrated ERP solution for distributors of promotional products.
  • Industry clients rely on it for integrations involving ESP and catalogs, tax, shipping and credit cards.


Having made a splash with multiple strategic acquisitions in the past few years, OMG strengthens its promo abilities while keeping its focus on digital tools within the market.


A New Solution

Additionally, the company is launching a new service: OMG Presentations and Order Management.

Slated for Q3 2025, OMG Presentations and Order Management gives distributors “everything they need to pitch new business and close deals faster than ever before – all inside one easy-to-use tool.”

Capabilities and benefits include:

  • Search for products across suppliers, build quotes and create orders
  • Create customized, interactive presentations
  • Manage orders across all sales channels in one place, including OMG Online Stores and Presentations


“Our long-term vision is to connect the branded merchandise ecosystem with industry-leading technology and data so businesses can confidently and easily make data-backed decisions faster than ever before,” says Leonid Rozkin, CEO of OMG. “That starts with bringing together a modernized and integrated core set of tools that distributors, decorators and dealers use to run their business, so they have one place to manage product discovery, sales and accounting.”

By bringing presentations, quotes, order management and accounting into the OMG ecosystem, businesses that sell branded merchandise can have a shared source of truth to understand and manage their business.”

Leonid Rozkin

CEO, OMG

The new solution is integrated with OMG Product Search and Online Stores, consolidating key business motions that previously required teams to work across multiple, disconnected tools.

“By bringing presentations, quotes, order management and accounting into the OMG ecosystem, businesses that sell branded merchandise can have a shared source of truth to understand and manage their business,” Rozkin says. “All of their sales and financials are finally in one place, on a modern platform built for the nuances of this industry.”

OMG has opened an early access waitlist for the new solution where businesses can sign up for exclusive updates and early access opportunities.

Written by: Jonny Auping & John Corrigan

Published with Permission from PPAI

Powered by Wild Apricot Membership Software