TAS/CAS/MAS/MAS+ Certification

 

Building on the existing PPAI certification designations:Certified Advertising Specialist (CAS) and Master Advertising Specialist (MAS)programs, PPAI‘s Professional Development Department is excited to introduce two new industry designations: the introductory Trained Advertising Specialist (TAS) certificate program, is designed for those early in their careers, and the advanced Master Advertising Specialist Plus (MAS+) certification program, is for experienced industry veterans. The PPAI certification program is an all-inclusive industry-wide program and does not require membership. Associated certification costs for both members and nonmembers are the lowest in the industry.


The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry's professional designations. Individuals with MAS/CAS Certification are seen as industry leaders—those who have attained a higher standard of professionalism, knowledge and experience. MAS/CAS certification is acquired through a combination of: active employment in the industry,
education, industry contributions and the successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.

http://www.ppai.org/education/certification/

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Trained Advertising Specialist (TAS) 

Begin the evolution of your career with theTrained Advertising Specialist (TAS) Certificate!

The PPAI Professional Development Certification Program Trained Advertising Specialist (TAS) Certificate is a PPAI Professional Development initiative aimed at providing promotional products professionals with less than three years of industry experience an avenue for earning an industry credential, which is aligned with their entry-level experience, education, and/or achievements.

Components

The PPAI Professional Development Certification Trained Advertising Specialist (TAS) Program is an earned certificate program comprised of the following elements:

• Foundational education program targeted towards promotional products professionals with less than three years of industry experience
• Completed and approved Trained Advertising Specialist (TAS) application form
• Trained Advertising Specialist (TAS) program fee
• Verification of 25 earned education points from either MAS or CAS-approved courses
• Trained Advertising Specialist (TAS) certificate 



Criteria

PPAI Professional Development Certification Trained Adverting Specialist (TAS) Program applicants must meet the following criteria in order to be eligible for the Trained Advertising Specialist (TAS) Program:

• Possess a current UPIC (www.upic.org) login (registered email address and password) 
• Presently serving in a position with a promotional products company


http://www.ppai.org/Education/Certification/Pages/Trained-Advertising-Specialist-(TAS).aspx

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Certified Advertising Specialist (CAS) Certification:

CAS-certification classes serve as a solid foundation for all promotional products professionals, regardless of experience or position within the industry.  Covering basic fundamentals to the most relevant, top-of-mind subjects, the CAS curriculum will arm you with the knowledge you need to successfully grow your business, while positioning yourself as an expert in the industry.  You may customize curriculum to best suit your specific business interests in order to obtain an additional 60 points toward your CAS certification.

Points required for Certification: 75 points (15 required points; 60 additional points)
Prerequisites: 3 years industry experience


Requirements:
1.) Required courses - 15 points:

  • (PPI) Promotional Products Industry Overview Part 1 & Part 2 - 3 points*
  • (PRO) Promotional Programs Part 1 & 2 - 3 points*
  • (BEP) Best Practices/Supplier-Distributor Relations - 3 points*
  • (ADV) Advertising and Marketing Overview - 3 points*
  • (ART) sm@rt Artwork Guidelines - 1.5 points*
  • (ETH) Ethics - 1.5 points*

2.) Additional 60 points

  • Classes, webinars, books (individuals can customize their additional course of study to maximize the learning experience by focusing on areas of growth or expertise.  Classes, books or webinars must be industry relevant with topics concerning business management, technology sales, marketing, personal and professional development.)
  • Industry service - Maximum of 5 points for industry servce

3.) Submit request to verify requirements are met and you are ready to take the exam

(*Required classes available through PPAI On Demand Program at: ondemand.ppa.org)

Recertification

To maintain your hard-earned certification, you must renew your designation. Recertification keeps you current on the industry's trends and best practices and provides the highest value and quality to your customers and yourself. CAS designees must continue to keep their CAS certification current by completing 25 additional education points every three years and submitting a $75 recertification fee. Individuals 60+ years of age are eligible for exemption.

http://www.ppai.org/Education/Certification/cas

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Master Advertising Specialist (MAS) Certification:

MAS-certification classes provide additional growth and knowledge of the promotional products industry.  By continuing to provide you with relevant and timely industry information, your MAS certification helps you maintain the highest standards of professionalism, knowledge and expertise.

Points Required for Certification: 175 points (75 points required for CAS; 100 MAS-level points)
Prerequisites: 5 years industry experience

Requirements:
1.) All MAS-level courses (classes, books or webinars must be industry relevant with topics concerning business management, technology, sales, marketing, personal and professional development.

  • No required courses (Individuals can customize MAS course of study to maximize the learning experience by focusing on areas of growth or expertise relevant to the industry.)
  • No more than 25 points from self-paced programs, books or independent learning programs.

2.) Industry Service - Minimum of 1 point and maximum 15 points.

  • Credit given for approved industry volunteering or sharing expertise through 
    presenting and developing education sessions.

Demonstrate Achievement and Expertise:
1.) Submit MAS application form with $225 payment to PPAI certification
2.) Choose one of three options to demonstrate expertise:

  • Pass a comprehensive 150-question multiple-choice exam that covers a wide range of general industry knowledge
  • Develop and present an approved workshop, seminar or training program for a PPAI or regional event after receiving CAS designation
  • Write a paper or article on a business topic that is published in a pre-approved insutry publication with minimum of 2,500 wors after receiving CAS 
    designation

Certification Expiration: 3 years from certification date

Recertification

To maintain your 
hard-earned certification, you must renew your designation. Recertification keeps you current on the industry's trends and best practices and provides the highest value and quality to your customers and yourself. CAS designees must continue to keep their CAS certification current by completing 25 additional education points every three years and submitting a $75 recertification fee. Individuals 60+ years of age are eligible for exemption

http://www.ppai.org/Education/Certification/mas

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Master Advertising Specialist Plus (MAS+)

Culminate your promotional products professional career by earning the Master Advertising Specialist Plus (MAS+) designation!

The PPAI Professional Development Certification Program Master Advertising Specialist Plus (MAS+) Certification is a PPAI Professional Development Certification initiative aimed at providing veteran promotional products professionals with at least seven years of industry
experience an avenue for earning an industry certification that demonstrates their advanced proficiency of promotional products industry concepts and business practices.

Components

The PPAI Professional Development Certification Program Master Advertising Specialist Plus (MAS+) Certification is an earned certification program comprised of the following elements.

  • Advanced industry certification program targeted towards seasoned promotional products professionals with seven or more years of industry experience
  • Project-based certification demonstrating advanced promotional products industry knowledge with the submittal of a work product in lieu of a comprehensive examination
  • Completed and approved PPAI Professional Development Certification Program Master Advertising Specialist Plus (MAS+) Certification application form
  • PPAI Professional Development Certification Program Master Advertising Specialist Plus (MAS+) Certification program evaluation fee
  • Verification of 225 total earned education points from either MAS or CAS-approved courses (50 points must have been earned within the last five years)

Criteria

The PPAI Professional Development Certification Program Master Advertising Specialist Plus (MAS+) Certification applicants must meet the following criteria in order to be eligible for the PPAI Professional Development Certification Program Master Advertising Specialist Plus (MAS+) Certification

  • Possess a current UPIC (www.upic.org) login (registered email address and password)
  • Presently serving in a position with a promotional products company and with at least seven years of verifiable promotional products industry experience
  • Have earned a minimum of 225 MAS or CAS education points (as it is reflected in the candidate’s PPAI Certification Transcript (50 points must have been earned within the last five years)
  • Posses a detailed work product which demonstrates the candidates advanced knowledge of promotional products industry concepts and business practices

Acceptable projects may include (but are not limited to):

  • Submission of Pyramid Award entry (distributor)
  • A business plan
  • A sales campaign
  • A marketing program or campaign for a client (distributor)
  • Tradeshow plan (supplier)
  • Plan for Product Safety compliance (supplier)


Projects which are not generally regarded as acceptable, includes:

  • Volunteer service
  • A course or seminar delivered on behalf of the industry

Project Submission Process

Expected time from MAS+ Application submittal to approval is generally four weeks:

  1. Candidate completes the MAS+ application and pays fee via PPAI
  2. PPAI sends a confirmation email to candidate notifying that PPAI is evaluating the application
  3. Candidate submits the MAS+ Work Project Submittal form at time of application payment or within 30 days of application submittal)
  4. PPAI validates candidate has required points (according to guidelines)
  5. PPAI sends a confirmation email to candidate notifying application has been validated and will be sent to Work Group for evaluation
  6. The MAS+ Work Project is evaluated by the MAS+ Work Group
  7. PPAI notifies the candidate when their project is approved

http://www.ppai.org/Education/Certification/Pages/MasterAdvertisingSpecialistPlus(MAS+).aspx


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How do I get started?
Submit the MAS/CAS registration form for Promotional Products Industry Certification to PPAI (fax 972-258-3096 or email certification@ppai.org) to verify your are actively pursuing certification.  By registering for the MAS/CAS program you will receive

  • Advance information on PPAI programs, special offers and ways to acquire points
  • Priority assistance in tracking your progress and processing credits
  • Recertification assistance and notification

 

What is a PIN?
PIN - (Personal Identification Number) Your PIN is your individual record number assigned by PPAI. It is not your PPAI company member number and you do not have to be a member of PPAI to have a PIN.  The PIN is a unqiue number used for tracking your personal activities and trainings for the professional development and certification reporting purposes.  The PIN will appear on evaluation forms, MAS/CAS credit reporting forms and registering for professional development programs.

How do I view my MAS/CAS Transcript?
1.) Go to www.ppai.org
2.) Click on Login near the top left of the page
3.) Enter your email address and password
4.) Click on Login
5.) Click on My MAS/CAS Points
6.) Your transcript and trakcing worksheet will appear together on the same page>
7.) You may choose to print or email the information by clicking on File at the top left of your internet window and selecting the action from the drop-down menu

Who do I contact?
For more information on how to get started call 888-426-7724 or email certification@ppai.org.

 

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